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外贸干货 | 怎样在邮件开发中，有技巧的给客户推荐新品

01

对于外贸人来说，没人什么比公司推出新产品，更加激动人心的时刻了。
但是，当产品推出后，该怎么向客户推荐呢？
在写开发信的时候如果只是干巴巴的向客户说公司推出几款新的产品，既吸引不了客户，也不会有什么效果。

那么如何在开发客户中，更加有技巧的向客户推荐新品呢？

最好的就是你首先要了解客户的购买需求，以此做为核心。围绕核心做产品展示、体现产品价值、产品细节图、产品售后保障和情感沟通元素等等这些，是要一起展示给客户的，而不是单单的说一下我们出新品了。

具体的可以考虑从以下几个方面入手：

  • 正确介绍自己
  • 提供关于新产品的相关细节
  • 强调你希望通过该产品实现的目标
  • 提及过去与收信人的业务来往
  • 对现有客户表示感谢
  • 附上一份小册子，介绍产品的更多细节
  • 使用礼貌性语言
  • 保持开朗和乐观的语气
  • 提及新产品所带来的有吸引力的优惠

02.以下是三封新品邮件推荐的开发信模板，仅供参考：

模板一（精简版）

Dear [Customer’s Name],
We are thrilled to introduce our latest product, [Product Name], to our valued customers like you. This innovative product has undergone extensive testing and certification, ensuring its quality and performance.
[Product Name] offers numerous benefits, including [highlighted benefits]. I have attached a leaflet with detailed information about the product. We also provide a sample for you to test according to your company’s requirements.
As a gesture of appreciation, we are offering a special discount on bulk orders of [Product Name]. We value our partnership and look forward to hearing from you.
Thank you for your time and consideration.

Yours faithfully,

[Your Name]

[Your Title]

[Company Name]

 

模板二（ 详细版）

Dear [Customer’s Name],
I hope this email finds you well. I am writing to share some exciting news with you.
Our company, [Company Name], is thrilled to introduce our latest product, [Product Name].
As one of our valued customers for [number of years], we greatly appreciate your continued support. We believe that [Product Name] will greatly benefit your business and enhance your operations.
[Product Name] has undergone rigorous testing by our team of specialists and volunteers, and we are proud to inform you that it has received exceptional feedback. Additionally, it has been certified by relevant industry authorities, further validating its quality and performance.
We have attached a detailed leaflet that provides comprehensive information about the product, including its features, benefits, and specifications. I encourage you to take a look and explore how [Product Name] can cater to your specific needs.
To further demonstrate our confidence in the product, we are pleased to offer you a sample for testing purposes. Please let us know your requirements, and we will be more than happy to arrange it for you.
Moreover, as a gesture of our appreciation, we are offering a special discount on bulk orders of [Product Name]. This presents a valuable opportunity for you to take advantage of its benefits while enjoying cost savings.
We value our business partnership with you and look forward to continuing our successful collaboration.
Your feedback and decision regarding [Product Name] would be highly appreciated.
If you have any questions or need further assistance, please feel free to reach out to us. Thank you for your time and consideration. We remain committed to providing you with exceptional products and services.

Yours sincerely,

[Your Name]

[Your Title]

[Company Name]

 

模板三

Dear [Customer’s Name],

 

We [company name] are delighted to introduce our new product in the market.

Firstly, we thank you for your support in purchasing our products for XXX years.

 

We introduce the new [product name] that has excellent features that will be fit for customers of all ages and professions.

XXX has been tested by our specialists and volunteers and we have not received any negative feedback. It has also been certified by the relevant bodies.

 

We aim at producing products to enhance efficiency and convenience, this is what this product does. We highly recommend it to you because you are our esteemed customer.It‘s benefits include XXX and XXX.

 

Kindly find a leaflet attached herewith with more details about the product. We also provide a sample for you to test according to your company’s requirements.

 

We assure you of an excellent result from this product. We shall offer a XXX discount of products bought in bulk. We look forward to hearing from you and continuing our business partnership.

 

Please let us know of your decision on the product. Thank you for your time and consideration.

 

Yours sincerely,

[Your Name]
[Your Title]
[Company Name]

 

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